Privacy Policy

Effective Date: January 13, 2025

[5908-5909 Rock Service Station RD, LLC], doing business as Mornington Estates ("We", "Our", or "Us"), is the sole owner of this website as well as all information contained on or collected from interactions with this website.  This website is protected by copyright and the MORNINGTON ESTATES trademark and associated logo are registered trademarks owned by 5908-5909 Rock Service Station RD, LLC.  We value your privacy and are committed to protecting your personal information. This Privacy Policy (“Policy”) describes Our policies and practices with respect to how We collect, use, disclose, and safeguard information you submit or that We obtain when you visit Our website at https://www.morningtonestates.com [others?], or when you engage with Us through other online platforms that We may elect, from time to time, to utilize (e.g., Facebook, Instagram, YouTube, and TikTok) (collectively, “Our Website”).  Please read this Policy carefully before using Our Website or submitting any information to Us. By accessing Our Website you acknowledge that you understand and agree to the terms of this Policy.


1. Information We Collect
a. Information You Provide Directly
We may collect the following personal information directly from you when you interact with Our Website:

  • Name

  • Address

  • Email address

  • Phone number

  • Annual income range

  • [Others?]

b. Information Collected Automatically

Through analytics tools such as Google Analytics, Facebook Analytics (among others) We may collect:

  • IP address

  • Browser type and version

  • Geographic location

  • Pages visited

  • Time spent on the website

  • Referring URLs

  • [Others?]

c. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance user experience, analyze website traffic, and deliver targeted advertisements. You can control cookies through your browser settings.

d. Embedded Content and Social Media Widgets. 

Our Website contains embedded content (e.g., videos) and Social Media Widgets. Embedded content may place third party cookies on your device to track your online activity to enhance your experience or assess the success of their application. Social Media Widgets allow Us to integrate social media functions into Our Website. These widgets may place third party cookies on your device for tracking and advertising purposes. We have no direct control over the information these cookies collect, and you should refer to their website privacy policy for additional information.


2. How We Use Your Information

We may use the information collected for the following purposes:

  • To provide, operate, and maintain Our services

  • To personalize user experiences

  • To communicate with you about services, promotions, and updates

  • To analyze website usage and improve Our offerings

  • To deliver targeted advertisements in New York, California, New Jersey, North Carolina, and potentially other locations


3. Sharing Your Information

We do not sell your personal information. However, We may share your information with:

  • Service Providers: Third-party vendors, including Google and Facebook, to help Us run analytics, marketing campaigns, and other services.

  • Legal Compliance: Authorities or regulators if required by law.

  • Business Transfers: In the event of a merger, sale, or acquisition, your information may be transferred as part of the business assets.


4. Your Privacy Choices

a. Opting Out of Analytics and Ads

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also adjust your ad preferences on Facebook by visiting your Ad Settings.

b. Managing Cookies

Most browsers allow you to manage or disable cookies. Refer to your browser’s “Help Section” for instructions.

c. Accessing or Deleting Your Information

You may contact Us at  sales@sworddevelopment.com to:

  • Access the personal data We hold about you

  • Request correction or deletion of your data


5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law.


6. Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and We cannot guarantee absolute security.


7. Children’s Privacy

Our Website is not intended for minors or, in particular, for children under the age of 13. We do not knowingly collect personal information from minors or children. If We become aware that We have collected information from a minor or a child under 13, We will delete it.


8. Third-Party Links

Our Website may include links to third-party websites. We are not responsible for the privacy practices of such third-party websites and encourage you to review their respective “privacy policies”.


9. California and Other State Privacy Rights

If you are a resident of California, North Carolina, or other states with specific privacy laws, you may have additional rights regarding your personal information. Please contact Us at Sales@sworddevelopment.com for assistance in exercising these rights.


10. Updates to This Policy

We may update this Policy from time to time. Any changes will be posted on this page with an updated Effective Date. Your continued use of Our Website after changes are made constitutes your acceptance of Our updated Policy.


11. Contact Us

If you have any questions about this Policy, please contact Us at:

  • Email: Sales@sworddevelopment.com

  • Phone: 516-426-8719

  • Address: 950 Clifton Ave, Clifton NJ 07013